Building Cultural Tourism Through Performing Art Festivals

Oregon Shakespeare Festival Directors to present at UO

In partnership with the Center for Community Arts and Cultural Policy, AAD is pleased to present a public lecture by Oregon Shakespeare Festival’s Paul Nicholson, Executive Director and Bill Rauch, Artistic Director, on Friday, February 3 at 9:00-2:00 PM at the Arts and Administration Department, room 249. Nicholson and Rauch will make a public presention on the role of performing arts festivals in cultural tourism, as exemplified by the OSF.

This leading management team will discuss the role of performing art festivals in cultural tourism, as exemplified by the Oregon Shakespeare Festival. Founded in 1935, the Tony Award winning Oregon Shakespeare Festival (OSF) is among the oldest and largest professional nonprofit theaters in the nation. Operating on a budget exceeding $26 million, OSF presents more than 780 performances annually with attendance of approximately 400,000. The festival has established the city of Ashland as a cultural destination in Oregon, attracting tourists from across the world.

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